[                  KODAK  ]

OBJECTIVE

A rebranding project that aims to identify the essence of a dying or defunct brand and transforming it into a completely new direction while staying true to its soul. After weeks of design process, thorough brainstorming and application of design principles we were asked to produce three books and a website to showcase future extensions of the brand.

CATEGORY

Visual System

Concept

Branding

Editorial

Typography

Promotional

Rebranding Mission

Creative Brief

Stationery

DELIVERABLES

Visual guides

Brand Identity

Business System

Website

STRATEGY 

Nowadays people are so busy in their everyday work routine life, they hardly get time to discover or experiment with new opportunities, as a result, the brand I chose was Kodak. The new Kodak brand will not only allow people to make new memories by capturing moments on their cameras, but also provide them with other means of making new memories such as travel services, social events, and other miscellaneous services that will help create memories. In addition, Kodak will also provide health-related services to protect memories.

Protactive Orange

Active Green​

Authentic Navy​

Trustable Gray​

The logo design inspiration comes from memories. Thought bubble represents memory, therefore I chose thought bubble as the logo’s theme to represent the main idea of our brand ie. capturing life’s moments and making it a part of our precious memory. In this logo design along with a memory cloud, I chose the brand’s initial ‘K’. by capturing the K in the bubble I designed this logo. I made extensive use of smooth and soft arcs to make the entire logo look more natural and human and approachable. 

view logo process sketches

KODAK VISUAL STRATEGY GUIDE

KODAK VISUAL DEVELOPMENT GUIDE

KODAK VISUAL STANDARDS GUIDE

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