[ KODAK ]
A rebranding project that aims to identify the essence of a dying or defunct brand and transforming it into a completely new direction while staying true to its soul. After weeks of design process, thorough brainstorming and application of design principles, we were asked to produce three books and a website to showcase future extensions of the brand.
Nowadays people are so busy in their everyday work routine life, they hardly get time to discover or experiment with new opportunities, as a result, the brand I chose was Kodak. The new Kodak brand will not only allow people to make new memories by capturing moments on their cameras, but also provide them with other means of making new memories such as travel services, social events, and other miscellaneous services that will help create memories. In addition, Kodak will also provide health-related services to protect memories.
The logo design inspiration comes from memories. Thought bubble represents memory; therefore, I chose thought bubble as the logo’s theme to represent the main idea of our brand, i.e. capturing life’s moments and making it a part of our precious memory. In this logo design along with a memory cloud, I chose the brand’s initial ‘K’. By capturing the K in the bubble, I designed this logo. I made extensive use of smooth and soft arcs to make the entire logo look more natural and human and approachable.
KODAK VISUAL STRATEGY GUIDE
KODAK VISUAL DEVELOPMENT GUIDE
KODAK VISUAL STANDARDS GUIDE