[ TURNCOAT ]
A hypothetical film festival encapsulating the essence of intriguing filmmaker Alfred Hitchcock cinematic works through a consistent visual language and design deliverables working as cohesive and integrated system.
Alfred Hitchcock was a distinguished Soviet director known for his highly personalized and poetic films. Throughout his cinematic works themes of dark comedy, suspense and romance, often a combination of the three created a dynamic story and emotional dependence of the audience. Turncoat emphasizes on how, significant human relationships be it, lovers, family or friends are pervaded by deceit and betrayal, ultimately leading the betrayer towards a deadly malignant fate. I used the texture of lace as it had that elegant feel to it, and the diagonal gradient came to me as a way of mimicking things at an angle without distorting the image. The festival is a visual journey of the filmmaker’s works, ideas and beliefs in an intriguing and elegiac structure.