OBJECTIVE

A hypothetical brand that attempts to address a social problem through a conceptual design solution and multiple design deliverables that cover the range of informational, retail and promotional materials.

STRATEGY 

The living condition on earth is degrading. Forests are disappearing, pollution is on the rise, and we are polluting our land and our oceans by dumping all the waste in it. I created the brand Wishcraft that not only inspires young millennials but also gives them a new perspective to reuse waste products and create something useful out of them. I combined two vastly contrasting aspects: dull, rough, hand-drawn sketches of waste products and bright, fun and attractive images of toys to show how the brand magically changes lifeless things into something that is full of excitement. The main objective of Wishcraft is to promote methods of reusing waste products.